![]() Those aren’t always easy to find and never cheap to acquire. You’re dealing with raw meat, which must be handled in facilities certified by USDA and/or state inspectors. It typically costs a lot more to getting these businesses off the ground than it would for, say, a small-batch coffee roaster or granola maker. When crafting a business model for a meat enterprise, there is a whole lot to consider. You might make the the most delicious salami, summer sausage, prosciutto, pepperoni, jerky or chicken tenders anyone has ever tasted, but if you don’t have a viable business model, you probably won’t stay afloat for long. However, having a delicious, high-quality product does not guarantee that your company will make money. If you can offer an elevated eating experience that also makes eaters feel good about their purchase, you’ll definitely draw attention. These trends bode well for entrepreneurs eying the processed meats space, especially those offering artisanal products-something else consumers want-made with responsibly raised, high-quality meats. Now, after weathering meat shortages and getting a glimpse of how the meat biz works, people really want to be closer to their meat sources. ![]() The COVID-19 pandemic has only intensified this demand by ransacking meat supply chains and exposing the food system’s many problems and gaps. There has been a big reckoning in recent years over where meat comes from and how its production impacts the environment, prompting many people to seek out smaller-source, locally produced, ethically raised options. What is changing, however, is the types of meat products consumers are buying. Meat sales broke records in 2020, surging 19% over 2019 numbers. Despite all the headlines about consumers abandoning meat, data show that just isn’t true. If you haven’t been in and around meat production or processing for many years-even if you have been-this business has a steep learning curve.Īll that considered, there is immense opportunity in meat products and, if you’re passionate about it, many reasons to give it a go. ![]() It also takes time just to amass the wherewithal to know what you’re doing. It can take many months, even years, to generate funding, develop a great product for market, dial in a brand proposition, lock down a viable co-packer or your own facility and equipment, secure distribution, and get your name and products in front of consumers. Launching a processed meat business isn’t quick, easy or cheap.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |