With those words above getting capital letters, the parts of speech below should be lowercase:Ĭoordinating conjunctions (such as but, for) Subordinating conjunctions – stay with us. Nouns (such as smartphone, network, hammer) (Except in APA style, in which a short preposition will be lowercase, even if it is the last word of a headline).Ĭapitalize important words, which are considered to be: Whichever headline style (aka title case) you use, it will probably follow these rules:Ĭapitalize the last word. Before describing the methods and their differences, it’s wise to look at where there is a consensus. It doesn’t matter which rules of headline capitalization you follow, but your content will look more professional, and thus more authoritative if you follow a consistent style. Here’s an overview of the rules and styles of headline capitalization so you can create more consistent, more professional-looking content. ![]() We’ll help you create a more professional appearance through proper, consistent headline capitalization. We’ve put together some practical advice that you can apply right away to enhance your content marketing. The best way to approach headline formatting is to adopt the style most frequently used in your field. There is also the New York Times style, Wikipedia has its own approach to headlines, and you can write titles in sentence case if you wish. Where there are differences, four main headline formatting styles exist. We know because we’ve created some of it! But sometimes content creators – amateurs and pros - just want to know the rules of headline capitalization, which is an under-served aspect of content writing.įortunately, there is a consensus regarding the basics of writing headlines. There’s lots of great advice on the importance of headlines and optimizing headlines for more traffic and a better click-through rate.
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